Strategic Growth Specialist & Mentor
When you're running a business, it's easy to become consumed by what needs doing today. I help ambitious business owners step back from the day-to-day, make confident strategic decisions and turn their priorities into focused, practical action.
Bringing together the perspective of a Strategic Director, real-world delivery experience and a deep understanding of how people perform at their best.
Growth can create opportunity, but it can also introduce complexity, unclear priorities, stretched systems and greater dependence on you. You may have plenty of ideas, opportunities and ambition, but that doesn't always create clarity. When everything feels important, it becomes difficult to decide what deserves your time, energy and investment.
Strategic growth isn't about doing more. It's about understanding the whole business, making better decisions and focusing on the work that will create meaningful progress.
You don't need another overwhelming business plan. You need space to think, an honest strategic conversation and a practical route forward.
The Business Blueprint
Your business is a house: foundations, rooms, a front door, a roof and the extension you want to build. The Business Blueprint is how Liz looks at the whole of it with you — not just the issue demanding your attention today.
It helps you reflect on your direction, customers, services, marketing, finances, operations, capacity and leadership. You'll identify what is working, where the gaps may be and what deserves deeper strategic exploration.
Start with the free two-minute Snapshot. Then build the full Blueprint with Liz in a Power Hour — real numbers, real hours, real clients.
Straightforward, practical and designed for real business owners — not lengthy corporate planning exercises.
The framework
ORBIT is the living strategic framework we develop from the insights revealed by your Business Blueprint. It connects where you want to go with the reality of where your business is now — and turns strategic thinking into measurable traction.
Where do you want to go?
Where are you now?
What could prevent progress?
What strategic work will make the greatest difference?
What actions and measures will move you forward?
Unlike a traditional business plan that is written and forgotten, your ORBIT remains visible, relevant and responsive. You review it as the business develops, decisions are made and new opportunities emerge.
Ways to work with Liz
Working with business owners across Chester, Wrexham, Deeside, North Wales, Cheshire and the North West — in person and virtually.
£150
A focused one-to-one session for one immediate challenge, opportunity or decision. Experienced thinking and clear next steps without a longer programme.
Learn more£295
A private, facilitated session to explore your Business Blueprint, challenge assumptions and begin building your ORBIT.
Learn more£295 per person
A facilitated peer-group strategy session for a maximum of six business owners. Structured challenge, fresh perspectives and strategic insight.
Learn more£495
Turn your strategic direction into a focused, measurable and achievable 90-day plan across three structured sessions — with 120 days in the ORBIT workspace.
Learn more£500 per half day
Ongoing one-to-one strategic partnership with regular challenge, decision support and accountability. Your ORBIT becomes a rolling strategic framework.
Learn more£99 a month · or £995 a year
Ongoing strategic support, accountability and direct access to Liz — all within a trusted peer community. The full ORBIT app with nudges, a monthly group surgery and a private quarterly review.
Learn moreThere is no compulsory starting point. Choose the service that fits what you need, or talk to Liz. If you're unsure what's holding the business back, the free Blueprint Snapshot can help.
Compare all optionsThe ORBIT workspace
Clients on the 90-Day Programme and Boardroom Partnership can access the ORBIT workspace: one place to hold their outcomes, priorities, actions, measures, decisions and reviews.
It keeps the strategy alive between sessions, helping you maintain focus and see the progress you're making:
"Liz's approach gave me practical answers, logical steps and the clarity I needed to turn my ideas into action. I found her trustworthy and felt confident in the direction we developed together."
"This is undoubtedly the best thing I have ever done for my business. My business has doubled since working with Liz."
— Laura Teare
"The support and strategy session has quite possibly been one of the most powerful things I have experienced for my business."
— Steph Scragg
"Working with Liz has lit me up and will be pivotal for my business journey."
— Louisa Hollingworth
Strategy and people
A strategy can look commercially sound and still fail in delivery. Sustainable growth requires the right direction, systems, leadership capacity and environment for people to perform.
My background as a Strategic Director, together with psychology, neurodiversity and workplace inclusion expertise, enables me to examine both what a business needs to grow and what its leaders and people need to deliver that growth sustainably.
Confidential strategic coaching for established owners and senior leaders navigating growth, complexity, transition and increasing responsibility. Available by application, with a limited number of 2027 partnerships now being discussed.
Find out moreStronger businesses need healthier, more inclusive workplaces. Liz works with employers as a consultant on wellbeing, inclusion, neurodiversity and inclusive leadership — training, policy and leadership briefings that improve how people perform.
Explore Workplace ConsultancyAbout Liz
I'm Liz Rowlands FCMI, GMBPsS — a Strategic Director and Strategic Growth Specialist & Mentor with thirty years in business. I help ambitious business owners step out of the day-to-day, think more clearly and make confident decisions about what comes next.
My approach combines strategic thinking with practical implementation. I won't give you a generic formula or create an impressive-looking plan that sits unused. I'll help you examine the reality of your business, challenge what may be holding it back and focus on the actions that will create meaningful progress.
My background in operations, leadership, psychology, coaching and consultancy means I understand that business decisions are rarely only about numbers. They also involve people, capacity, confidence, competing demands and the kind of life you want the business to support.
Take the free two-minute Business Blueprint Snapshot on this site — five quick questions that show Liz which part of your business needs attention first. Then you build the full Blueprint together in a Power Hour (£150).
Prices are on the site: a Power Hour is £150, a Strategic Planning Session or ORBIT Strategy Mastermind is £295, and the 90-Day Growth Programme is £495 (or three payments of £165). Ongoing Boardroom and virtual options are listed on the Work With Liz page.
Liz is based in Wrexham and works with business owners across Chester, Wrexham, Deeside, North Wales, Cheshire and the North West — in person, and online anywhere in the UK.
ORBIT stands for Outcomes, Reality, Barriers, Initiatives and Traction. It is the living strategic framework Liz builds with each client and reviews as the business develops, held in a client workspace so it stays visible between sessions.
Yes. Liz works with sole traders, founders and owner-managed businesses, as well as leadership teams. The Business Blueprint is designed for real business owners, not corporate planning exercises.
Clients get access to the ORBIT workspace: their outcomes, actions, measures and check-ins in one place, with nudges from Liz when something drifts. Access length depends on the package.
Start with the Business Blueprint and identify where your business is strong, where attention may be needed and what you should explore next.
